In today’s crowded marketplace, salespeople are constantly fighting amongst each other for attention from their prospects. A great way to stand out from the crowd is to incorporate video into your sales process. Video is engaging, adds a human connection, and is memorable. All of these elements will lead to a stronger connection with your prospects and an enjoyable sales experience. Let’s walk through some reasons why your sales process can benefit from the inclusion of video.
Video is an engaging medium that people want to consume. Not only do visuals stimulate our brains in a different way than text does by itself, but video has become the primary tool for people to learn about something new. According to HubSpot, 72% of customers would rather learn about a product or service by way of video. Not only can video help people easily understand new concepts, but it’s a form of content that people love to watch.
Video also allows your prospects to see that you’re a real person. In a day and age when it’s not always clear what is real versus fake on the internet, it’s more important than ever to show your prospects that you’re genuine. Sharing a video of yourself giving your elevator pitch is a great way to make a human connection with your prospects, without having to talk to them directly. Connections are more easily created when you see people’s faces, so get a jump start on that bond by including a video of yourself in your prospecting outreach.
Video can make a memorable first impression with your prospect. While video consumption is at an all-time high, it is not yet a regular tool used for sales. Sharing videos of yourself or videos that include key information or a product demo in your sales emails not only provides engaging content, but it will be remembered by your prospect.
Finally, the best part about using video in sales is that it is a measurable tactic. Sales leaders are always looking for tactics that can be measured to help them convert more prospects. When sharing videos with prospects, make sure they are in a place where you have access to analytics. Track clicks, playbacks, and time viewed to see how you can improve your sales videos in the future. Reviewing these metrics will help you find what video content your prospects like and ensure that you always provide meaningful content.
We hope you enjoyed part 1 of our Video & Sales series. Check back next week for part 2: Using Video Throughout the Sales Process.