Increase Your Event Registration with Video

Increase Your Event Registration with Video

Planning an event for your association involves juggling a lot of tasks; you have to book a venue, catering, find speakers, sponsors, and then promote it. After putting in a lot of effort, you’ll want to ensure you meet the registration goal for the event. Try using...
Grow & Retain Your Member Base with Video

Grow & Retain Your Member Base with Video

It’s essential for associations to continue growing their member base while simultaneously retaining those members. Once you’ve welcomed a new member, you don’t want to leave them in the lurch. Members, like any customers, need to be nurtured so they stick around and...
5 Essential Videos Your Non-Profit Should Create

5 Essential Videos Your Non-Profit Should Create

Video is an incredibly powerful tool that non-profits should be using. According to a Google study, 57% of people made a donation after watching an online video. Your non-profit organization undoubtedly has a great story and mission to share; there’s no better way to...
Part 4: Sell it to Your Team with Key Metrics

Part 4: Sell it to Your Team with Key Metrics

Any organizational leader wants proof that their marketing tactics provide them with leads and measurable results. Reviewing metrics is an important step for anyone who creates videos. These metrics can help you learn more about how your audience engages with your...
Part 3: Ensure Social Proof with Video

Part 3: Ensure Social Proof with Video

Video content is here to stay. Our brains retain visual content better than words. Studies have shown that the average viewer will remember 95% of a message when watched, versus 10% when read (Medium). Video is engaging, easy to understand, and easier to create than...
Part 2: How to Obtain Testimonials & Case Studies

Part 2: How to Obtain Testimonials & Case Studies

Testimonials and case studies can be a large effort on behalf of your client. As such, you should be thoughtful when asking them to help you and bear in mind that this is not something you can ask of every client. Before asking a client to give you their time for...