by Terry Nawrot | Mar 1, 2023 | Article
Planning an event for your association involves juggling a lot of tasks; you have to book a venue, catering, find speakers, sponsors, and then promote it. After putting in a lot of effort, you’ll want to ensure you meet the registration goal for the event. Try using...
by Terry Nawrot | Feb 15, 2023 | Article
It’s essential for associations to continue growing their member base while simultaneously retaining those members. Once you’ve welcomed a new member, you don’t want to leave them in the lurch. Members, like any customers, need to be nurtured so they stick around and...
by Terry Nawrot | Jan 25, 2023 | Article
Video is an incredibly powerful tool that non-profits should be using. According to a Google study, 57% of people made a donation after watching an online video. Your non-profit organization undoubtedly has a great story and mission to share; there’s no better way to...
by Terry Nawrot | Dec 6, 2022 | Article
Any organizational leader wants proof that their marketing tactics provide them with leads and measurable results. Reviewing metrics is an important step for anyone who creates videos. These metrics can help you learn more about how your audience engages with your...
by Terry Nawrot | Nov 30, 2022 | Article
Video content is here to stay. Our brains retain visual content better than words. Studies have shown that the average viewer will remember 95% of a message when watched, versus 10% when read (Medium). Video is engaging, easy to understand, and easier to create than...
by Terry Nawrot | Nov 22, 2022 | Article
Testimonials and case studies can be a large effort on behalf of your client. As such, you should be thoughtful when asking them to help you and bear in mind that this is not something you can ask of every client. Before asking a client to give you their time for...
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