Part 1: What Are Customer Testimonials & Case Studies?
Testimonials and case studies are key marketing tactics that allow your organization to clearly show how your customers have had success with your product or service. When it comes to an opinion on a product, there’s no one people trust more than someone who...
Set Your Organization Apart with Customer Advocacy Series Intro
Customer testimonials and case studies are a critical part of your marketing strategy. However, most organizations struggle with making this type of customer advocacy part of their ongoing marketing efforts. Road blocks like difficulty of obtaining them and ensuring...
Can I Add Music to My Social Media Video?
Why You Should Add Music to Your Social Media Video Music can make your videos significantly more engaging and exciting. Whether it’s an upbeat song in your intro and outro or an instrumental track playing throughout a video, music adds life and an element of fun to...
Looking Back at the Links to Leadership 2022 Charity Event
Last week, Insightpath attended and sponsored the Links to Leadership event to benefit the Capital District Women’s Employment and Resource Center (CDWERC). Today, we’re sitting down with Insightpath CEO, Terry Nawrot, to learn more about Links to Leadership,...
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